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Shopper Tracker is a quantitative measurement research programme based on shopper interviews, covering all major categories and retailers in one benchmarking process.

It provides objective, comparative data on what category shoppers want, and how satisfied they are at a category level in each banner, together with a range of attitude and behavioural metrics.

This data is a powerful enhancement to category planning and drives effective joint working between manufacturer and retailers; for a lower level of investment than custom research.

Roger Jackson, Shopper Research Global Programme Director

Testimonials
Coles SupermarketsDavid Brown, Category Insights Manager – Grocery Food
Shopper Tracker is well embedded across the business at Coles. It is a key component in our suite of insights driving Customer and Category planning and is hard-wired into category level templates that Category ...

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Campbells Arnott’sAndrea Steen, Customer Insights Manager, Woolworths
Shopper Tracker is a critical input into Arnott’s business strategies. We consistently find it adds value to conversations with retailers about their customers and so helps us partner more effectively. As an example, Shopper Tracker demonstrated ...

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News InternationalMaria Psarros, Retail and Shopper Insights Manager
Shopper Tracker Convenience 2013 and Grocery 2013 is a true reflection of the category challenges and opportunities from a retail shopper perspective. This independent research provides every manufacturer the equal opportunity to develop their own ...

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Birch & Waite FoodsMichelle Forster, Head of Marketing
Shopper Tracker has been instrumental, not only in building our relationship with Woolworths, but also in understanding shopper behaviour optimising in market support. As a tool it has enabled us to speak Woolworths’ language ...

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Kellogg’s AustraliaSenior Category Manager
Shopper Tracker deep dive findings have already been used as part of an initial recommendation to the business on how we need to manage our portfolio differently across adult and kids. I have used ...

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General Mills, France Belgium ItalyStanislas de Maleissye, Category & Trade Marketing Director
Shopper Tracker adds strong evidence to our category knowledge and completes our previous shopper research. Its specific and innovative methodology, with an comparative analysis of 120 FMCG and fresh products categories over 5 major ...

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Quorn FoodsJulian Cooke, Head of Category Management
The unique data and insight we receive from Shopper Tracker was vital in convincing Tesco to relist our products as we could effectively demonstrate the shopper impact of their decision. The relists have had a ...

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Adams FoodsKaty Ryan, Global Category Director
We have used Shopper Tracker to reveal the reasons why we see the patterns in our more traditional EPOS and Panel data. Without it we would have never understood the impact of quality of a ...

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Mars Chocolate, FranceSandrine Cuenot, Key Account Manager
The quality of your presentation and the messages delivered about the category have been most appreciated by the audience from our client [major retailer]. This presentation gives them reasons and rationales to push ...

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L’Oréal Division Grand PublicSophie Neyertz-Ersham, Business Development Director, France
Advantage Shopper Tracker is bringing us true added value, both in preparing our category plans and in preparing our customers action plans. The data helped us to turn as facts a number of perceptions ...

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