Roger Jackson: Global Programme Leader
Simon Ford: Managing Director, Australia & New Zealand
Simon leads the team across Australia and New Zealand in Grocery, Convenience, Liquor and Pharmacy channels.
He has over 20 years’ experience in retail and shopper insights-based strategic planning. Prior to this, he was head of Market Research for Tesco UK where he learnt the importance of putting shoppers at the heart of manufacturer and retail strategy, measuring, benchmarking and hardwiring this into joint operational planning.
Using this experience, he co-developed Shopper Tracker, now consulting to suppliers and retailers in Australia since 2006, ensuring the shopper drives the very first steps of strategic planning in addition to tactical execution.
Simon is a keen supporter of proper football (with the round ball) and can sometimes be spotted trying to actually play the game for his local club.
Nancy Truscott: Program Director – Grocery & Liquor
Over 20 years’ experience in FMCG and Pharma with Procter & Gamble, PepsiCo and Danone in commercial strategy roles and heading up Category and Shopper strategy. Expertise in bringing shopper insights to life and building shopper led retailer relationships to deliver category and brand growth.
She has an extensive background in building shopper led strategies utilising research and executing channel leading commercial plans.
When not working Nancy can often be found charging around the country side on the back of her horse hoping to stay on top for as long as possible.
Mitesh Khatri: Account Director
Mitesh leads the reporting teams developing Shopper Strategy and Insights across Grocery, Liquor, Petrol and Convenience channels, helping clients with their shopper marketing and category plans.
He has a background in marketing communication and consumer with Colmar Brunton and TNS, which he now uses to build actionable insights that drive retail strategies. This provides him with a brand lens on understanding the shopper mindset, helping clients in creating value from the opportunities and embedding the shopper at the heart of the solution.
Creating value continues on a different scale for Mitesh on weekends where he dives into DIY home improvements for his new place.
Ixia Diaz, Account Manager
Ixia manages and delivers Shopper Tracker Programs and leads external client relationships. She helps our clients to build confidence and credibility in our programs across Grocery, Liquor and Petrol and Convenience channels.
Ixia is a skilful Marketing Researcher with extensive experience within the FMCG and Liquor Industries in Latin America and Australia, with equal exposure to quantitative and qualitative research projects. She focusses on building insightful analysis for a better understanding of consumer and shopper behaviour as well as market dynamics. She is expert in overseeing and managing the analysis of multiple data sources to identify key insights and translate them into creative and innovative reports that are easier to understand.
When not working, you can find Ixia near the beach with her family or exercising in a hot yoga room or at the gym.
Oliver Cast: Senior Account Director
A passionate and creative strategist, category developer and shopper marketing leader with over 20 years’ experience in blue chip FMCG and Liquor companies including Pernod Ricard, Allied Domecq, McWilliams and BATA. A dynamic communicator with expertise in developing insight led strategies and shopper solutions that unlock growth in collaboration with major retailers.
When not working Oliver can often be found up a ladder painting, drilling and sanding as he continues his home renovations, or in his music studio mixing up a storm on the decks.
Angela Carter: Senior Operations Manager
With 20 years’ experience in market, social and economic research, Angela is an experienced quantitative and qualitative researcher. She has worked on both the supply and client sides of market research in Australia and the UK covering many industries including FMCG. Angela uses this experience to manage, develop and optimise all Shopper Tracker research programs in Australia and NZ.
In her time off, Angela uses her heightened organisational skills to run a busy house of 3 young boys (and husband).
John McLoughlin: Consultant
Bart Roselli: VP Client Development
Kelly McGinnis: Country Manager, Canada
Andy Kemp King: Managing Director, UK
Chris Adkins: Programme Director, UK
Laurent Valensi: Programme Director
Martin Vom Stein: Programme Director
Mark de Jong: Programme Director